Select an organisation and to develop a strategic review of its Essay

Select an organisation and to develop a strategic review of its external environment and the related issues it faces. It can be - Essay Example History of the Company Tyrrells Potato Chips Company is proudly and dedicatedly engaged in producing, farming, and processing of these potatoes into chips. This farm is located in Tyrrells Court, England. The company is progressing in this field of business for the last 20 years. The owner of the company had put extensive effort and dedication in converting his potato store into a small manufacturing factory after completing a detailed research in the field of processed foods and advanced machinery implementation and development. Tyrrells is famous for its flavors, which is the result of old grown potatoes (www.chelseamarketbasket.com, 2012). Manufacturing Process The process of Tyrrells Potato chips operations include production and harvesting of potato crop in small batches, prepared and cut into fine slices, and fried in high quality sunflower cooking oil. Lastly, these fries are packed in highly satisfactory packages sealed by using latest technology to ensure the freshness of th e potato chips. The packaging of the chips forms an additional lively image to the potato chips (www.chelseamarketbasket.com, 2012). ... Nibbles of Fritas, spicy, and Thai Chilli flavors. Tortyrrells of hot chillies, sour cream, cheddar and onion flavors (www.tyrrellscrisps.co.uk, 2012). The Business Progress The Tyrrells have made the highest volume of sales in 2008 i.e. 13 million pounds. It is reported that the owner of the company Will Chase have sold out major portion of stock of the company to the firm named as Langholm Capital for about 30 million pounds In addition, the company has originated a new subsidiary by name of Chase Distilleries, which is engaged in the production of a new kind of chips named as Vodka potato (PotatoPro, 2012). External Analysis Industry Analysis As per latest reports, the savory snack industry in UK is growing even during the times of decreased economic growth. According to the latest statistics, the savory snack market grew by 7.1% during 2011and earned a total of ?2.71 billion profit out of retail selling prices. The primary factors contributing to the success of savory snack indus try are growing fame and popularity of these snacks in the UK market, increasing number of adult lunch boxes, increasing in the trends of bag sharing adapted by manufacturers and increasing responses to the customer demand with regard to health safety and more innovative flavors (Keynote, 2011). Manufacture of potatoes has heavily dominated the snack industry as compare to simple crisps. The primary reasons behind it are growing responses of manufacturers towards customers with respect to issues pertaining to health, fats free food and lighter snack, therefore manufacturers have shifted their style of production and processing. In addition, there are higher demands of customers to introduce innovative flavors both British and exotic origins. The demand for nuts and pop corns has also